How to Create a Successful Real Estate Business Plan in 2023

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    If you ever plan of starting a real estate business, you’ll need to know how to create a real estate business plan.

    Creating a real estate business plan doesn’t have to be difficult.


    That’s why if you are looking for a real estate business plan, you have come to the right place.

    In this guide, we have created a list of 11 proven strategies and tips that will help you create the best business plan possible.

    Write Your Real Estate Business Plan

    Have you ever thought about something that needs to be accomplished in your business model?

    Probably you’d likely jot down a few lines discussing legal strategies, cost, and implementation behind the steps you would take to achieve those goals.

    If you have ever done that, it means you have mapped out a basic real estate business plan, and there isn’t too much more to it than that.

    A real estate business plan is an implementation of an idea for how your business model will work, how you’ll fund it, how you plan to stand out, and who your target audience will be.

    However, understanding how to create a business plan is key.

    Hey, it also requires extensive research, understanding your target audience and interest, budgeting, legal fees, and more.

    The overall key to writing a business plan is to create something that standout, is achievable, comprehensive, and realistic.

    So, what is a real estate business plan?

    A real estate business plan is a document that outlines your company’s strategy and objectives.

    It’s important because it will help you identify and prioritize your goals, as well as track your progress toward achieving them.

    It will help you visualize how much money you have set aside for marketing, legal fees, and other costs associated with starting up in the industry.

    To write a good one, start by dividing your ideas into three categories:

    • Marketing/advertising
    • Finance(cash flow)
    • Operations & management(people skills).

    Then consider each area individually before moving on to the next level.

    When you are struggling to visualize the next step, no cap because your business plan thoroughly outlines everything you are going to do, when to carry out the operation and how much budget it’ll cost.

    That’s why you need to create a business plan that is actionable and comprehensive enough.

    Set an Overarching Goal

    The overarching goal of your real estate business plan should be a financial goal.

    This is important because it gives you a direction to work towards, and it helps guide your decisions as a business owner.

    There are many different types of financial goals that can be used, but they all have one thing in common, they must be realistic and achievable.

    For example: “I want my company’s profits to reach 8 billion Naira by November 2023″ would be an unrealistic financial goal given current conditions(and even then only if you had no competition).

    But if we were talking about something like “we will average 10% growth per year over the next five years while maintaining 100+ units under management” then this would make sense since these numbers are realistic based on what has already been done by other companies within your industry space.

    Because real estate business plan is different from other industry.

    The way real estate businesses persuade their customers or prospects is much different.

    And you don’t forget that there are a lot of competitions out there.

    For example, it’s hard finding prospects who will convert directly as customers no matter the visibility of the company.

    Do you know why?

    Because people find it hard to drop millions of Nairas rather they would visit a shopping store that they can easily convert for.

    This means it might take multiple touchpoints to convert a prospect into a buying customer.

    And that is on a lucky day, sometimes it takes much more than that.

    Create and Implement Your Goals

    Setting goals is the first step to creating your business plan.

    It’s important to set goals that are realistic and attainable, but at the same time, you want to stretch yourself as far as possible.

    If you don’t know what you want out of your business, then it will be difficult for you or anyone else involved in its success(including investors).

    A good example would be if someone wanted money from an inheritance, but didn’t have any clue how much they’d need and how long it would take them before they could start making a profit from their efforts.

    That person would probably end up not going through with it at all because there’s too much uncertainty involved.


    It’s the same way if you don’t understand how to create a business plan it means you can’t see the importance behind it.

    As they say, you are the driver of your business, but you may end up going around the bush, wasting resources and money, if you don’t know where you are going.

    This real estate business template may help you get started.

    Create A Financial Budget

    A financial budget is an important part of your business plan.

    It will help you make sure that you have enough money to start and run your company.

    Not just that alone, whether you are looking for funding or business partners, you’ll need to create a business plan that visualizes the financial aspect.

    Having a strong strategy shows investors that you know what you are doing, you understand the business model, and they’ll be confident investing with you.

    A good way to create a financial budget is by using Excel or another spreadsheet program, but there are many other options as well:

    • You can use Microsoft Money or Quicken(both of which are available at most office supply stores) to keep track of all of the revenue and expenses related to running your real estate business.
    • You could also use Google Sheets when creating this type of document so that it’s easy for anyone who wants access to see what information has been entered into each section without needing any special software installed.

    Use Referrals

    Referrals are the best way to get new customers, clients, and leads.

    It’s also a great way to grow your business.

    Here’s how it works:

    • You ask for referrals from people who trust you and know what you do well enough that they would be willing to share their time with another person(or company) they know or trust. This is different from asking those same people directly because there is no pressure on them when they refer someone else because it will not cost them anything extra – only give them a chance at being remembered for what you do.

    Stay Organized

    If you’re going to be running a business, it’s important that you stay organized.

    Keeping a calendar of appointments and other events is key for staying on top of your workload, as well as helping keep track of leads and clients.

    You can also use an app like Google Calendar or Apple iCloud to organize all your documents(including contracts) so they’re easily accessible at any time in your day-to-day life.

    An appointment book can help with this too—you’ll know exactly when each meeting or event will take place so there isn’t any confusion about whether it’s rescheduled due to weather conditions or other unforeseen circumstances.

    Understand the Market Around You

    The first step in creating a successful real estate business plan is to understand the market around you.

    This means learning about your competitors, what they’re doing and why they do it, as well as knowing what the market needs and wants.

    To start with, we recommend that you research current trends in real estate so that you can better understand how your business will fit into them.

    In addition to this research on trends in the industry, there are also many other sources of information available online such as blogs or websites dedicated solely towards helping entrepreneurs launch their own businesses successfully without breaking the bank doing so.

    Choose A Real Estate Niche

    Choosing a niche is one of the most important decisions you will make as an entrepreneur.

    If your plan has been created properly, it’s possible that you are already on the right track.

    A niche market refers to a specific segment of consumers who have similar needs and interests in buying products or services from local businesses.

    Niche markets are usually smaller than mainstream markets, but they are still large enough to be profitable for small businesses like yours.

    The key thing about choosing a niche market is finding out what types of people live where:

    For instance, if your niche is Land services, ask yourself or start with…

    • What location do people love to buy landed property
    • What kind of portfolio your target audience are looking into
    • The kind of demographics you have an interest in
    • The value that your land services provide for these prospects

    Go in with A Budget

    Before you can get started, it’s important to know what your budget is and how much money you have available.

    You should also know how much time and effort will be required to achieve your goals.

    If there are any unforeseen expenses or unexpected costs that happen during the course of planning, they’ll need to be accounted for in the budget as well.

    To create a realistic budget, start by breaking down all of the expenses related to running your business.

    • Rent/property taxes
    • Utility bills

    Then add other fixed costs like insurance premiums or legal fees if needed.

    Finally, add up all revenue streams generated from each property.

    Get to Know Your Market and your Skills.

    The first step to a successful business plan is getting to know your market and your skills.

    You need to understand the market, so you can figure out what kind of product or service will sell in it.

    Do research on what types of property people are buying, where they buy them, how much money people spend on those properties(and why), etc.

    Then there’s the skill set that comes with owning a real estate agency:

    • From negotiating contracts with sellers and buyers alike
    • Managing tenant relationships
    • Hiring and training staff members
    • Marketing campaigns like cold calling prospective clients and closing deals
    • Maintaining databases full of information about each property so it’s easy for potential clients to find out when houses become available for sale or rent at different prices within their budget range.

    All these tasks require specialized knowledge of who knows how to best handle them.

    Create the best business plan ever

    The best business plan ever is one that has a clear goal, target audience, and market niche.

    Without these elements in place, your startup will never see success or even get off the ground.

    While some of these steps may seem obvious to most people who want to start a real estate business, there are many who do not take them seriously enough when it comes time to write their own plans.

    This can result in wasted time and money, as well as a loss of opportunities during any stage of development, especially during those times when you find yourself without funding.

    Make Sure You Have the Right Personality for This Type of Work

    You must have the right personality for this type of work.

    It is important to be able to work with people and also alone, in a team or as part of a group.

    You need to be able to remain calm under pressure at all times because you will be the one who provides feedback on the project and it will affect your reputation if you let someone down easily.


    The real estate business plan is a great way to start your journey as an entrepreneur or investor.

    It will give you the opportunity to learn everything you need to know about real estate and what works best for your business goals.

    If you’re interested in getting started with one yourself, you can kindly get in touch with us today. I want to invest